Professional summary
I'm a marketing professional currently working at Paper as its Growth Marketing Manager. In my role, I strategize product launches, engagement campaigns and lead growth initiatives.
In the past, I've primarily worked in sports and entertainment leading the Marketing team at Sportlogiq, and the Creative Marketing team at Neurotracker. I'm also familiar with the agency space beginning my career in NYC with Leverage Agency and Manhattan Sports Business Academy
Experience
Growth Marketing Manager
Paper
August 2023 - Present
Increased usage and activated 20+ sites and 150,000+ students and teachers with various engagement campaigns • Launched an email marketing platform to handle automated journeys for partners (Ex: Paper March Madness 2024)
Strategized 15+ growth initiatives to align with industry trends
Collaborated with various teams (sales, marketing, product) to launch products and features
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Product Marketing Manager
Paper
January 2022 - August 2023
Developed go-to-market strategies for launching new education products, resulting in increased consumer adoption and an increase in product visibility (Ex: Back to School 2023)
Launched 25+ products and features to existing and potential customers at various scales
Created strategic materials relevant to launches, product differentiators, and the competitive landscape
Produced content to enable sales including one-sheets, sales decks, tutorials, and videos
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SENIOR Marketing Manager
Sportlogiq
July 2021 - January 2022
Directed the marketing strategy and branding of Sportlogiq
Managed 30+ marketing projects from start to finish, including strategic planning, execution, and delivery
Directed all communications including social media posts, video production, digital campaigns, and external press communications
Collaborated with partners and clients: (NHL, NFL, NCAA Football, EPL, MLS, PWHL, PLL) to produce case studies and other materials
Managed team employees in the marketing department and external contractors on various projects
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Content Marketing Manager
Sportlogiq
August 2019 - July 2021
Direct all content including social media posts, video production, case studies, webinars, written materials, press releases, and digital campaigns
Collaborate with company executives to strategize new products and analyze markets
Create and manage company sub-brands to explore other sports market opportunities (e.g B2C sports betting with LogiqBets.com)
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SENIOR Writer
SB Nation - MIAMI HEAT AFFILIATE
August 2013 - June 2023
Researched and provided unique perspectives on issues and happenings that occurred in the NBA in long-form written analysis (Analyzing Jimmy Butler’s spectacular 2023)
Interviewed and transcribed Miami Heat players and coaches for exclusive stories (Exclusive with Justise Winslow)
Utilized site social media to cover key games, playoffs, and 2 NBA Finals series while engaging with 160,000+ followers
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Creative Marketing manager
NEUROTRACKER
October 2018 - July 2019
Coordinated the creative direction and branding of all products and services
Led a full rebrand of the company's visual identity
Managed all content and communications including drafting all social media posts, video content, and campaigns (Video Case Study Boxout Inc.)
Collaborated with various players and sports organizations including, the Boston Red Sox, Golden State Warriors, Washington Capitals, and Atlanta Falcons
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Marketing Specialist
CLOUDLI COMMUNICATIONS
April 2017 - October 2018
Coordinated the creative direction and branding of products and services
Wrote copy for all marketing materials, including advertisements, landing pages, pitch decks, one-sheets, and brochures
Prepared all email marketing correspondence between partners, agents, and end users
Directed print and digital advertising campaigns, prepared design briefs, and managed campaign analytics
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marketing consultant
leverage agency
August 2016 - March 2017
Managed the creative direction of various Leverage properties including UFL, One World Academy, and Kabaddi Combat League
Designed websites, marketing decks, and one-sheets for notable properties including NBC’s Triple Crown, Green Giant, and Emirates Airlines
Regulated social media campaigns through analytics and community feedback
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Languages
SKILLS
Email: Mailchimp, Iterable, One Signal, Hubspot
Adobe Suites: Photoshop, Illustrator, Lightroom, Premier
Social Media: Twiiter/X, Youtube, Instagram, Meta Ads, LinkedIn
Google Suites: Analytics, Drive
Web Dev: HTML, CSS, WordPress
Education
St. Lawrence University, New York
Major: Bachelor of Arts in Communications
Minors: Economics, Film Studies
Merit Scholarship Recipien
Graduated May 2016